Outlined 7 categories used when identifying audience. He suggests that industries should clearly know who their target audience is in order to target them effectively.
- Self - (Aspirations)
- Gender
- Age Group - (Needs and aims in life.)
- Family - (Place in family)
- Class
- Nation
- Ethnicity
Added to the list
- Education
- Religion
- Political Allegiance
- Region
- Urban vs Rural Background (Different Values/Beliefs)
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