Men's health and GQ Front covers.

The Front cover of GQ has Ryan Reynolds on it, he is in the centre of the page and your eyes are drawn to the image straight away because it is a Medium close up and it covers the whole page. He is smartly dressed and looks very suave, this is very aspirational for other men because he is a successful actor he also is good looking. This shows that the magazine is targeted at men in their 20's and early 30's because the magazine is shows styles and trends on the front cover. The magazine also uses direct address because he is looking straight into the camera looking at the audience which makes them feel more involved hopefully encouraging them to buy the magazine. The bold Black and Red typography stand out against the white background making it easier to see the different articles featured. All the articles seem to be about style and things that are relevant to the modern man for example an article and the popular TV show Jersey Shore. Even though the magazine consists of articles and style and fashion it is still quite masculine because it also features articles on topics such as sex, drinking and football. It also features the website at the bottom of the page which helps consumers of GQ keep up to date with stories that may interest them. The majority of readers will have assess to the internet because it is aimed at the modern man who is quite professional.

Mens health has a medium close up of a man with only jeans on with an 8 pack useing direct address. From this we can tell that this magazine is about keeping fit and healthy. This magazine is targeted at men who are interested in their own health, this picture is aspirational because other men will want to look like him. The bold colours and typography of the headings of the articles stand out against the white background making them easily seen by the audience. The articles are about fitness, food and sex which are all topics that interest men. At the bottom of the page it has a feature which says 'Smash and Grad' this indicates that if you buy this magazine you may get something free from it, this intices the audience to buy it.