Print advert homework

This is a print advert for Dior perfume 'Cherie'. The location for the advertisement is in Paris and shows famous landmarks from the city such as the Eiffel Tower. This shows that the perfume could be romantically linked because Paris a city of romance. The name of the perfume is called 'Cherie' this also relates to Paris because it sounds like a French name, it is also in the center of the advert so you can see exactly what its called if you are going to buy it. The brand name 'Dior' is very clear in the top corner so that people can see who has made the perfume. This could also help to persuade people to buy the product because they may already be a consumer of the brand and it helps to make it seen more trustworthy. The main product is also at the bottom corner of the advertisement and is very large so that it is easy to see.

The model is dressed fully in bright pink, this shows that the perfume is aimed towards women and particularly young women. This is because pink is quite a girlie colour and it is also quite youthful. The use of 'Miss Dior' also shows that it is related to youth and it is drawn in pink ribbon which also shows that it is a girlie and youthful perfume. The model and the perfume bottle are in the center of the advert and is the key signifier. The girl is being lifted high into the sky by a colourful bunch of balloons this also connotes the youthful aspect of the advert. The model is very pretty so audiences may aspire to be like her and if they buy the perfume they might become more like her. The model looks serene and dreamy but she is also looking straight into the camera, this is direct address because they are looking directly at the audience. The slogan at the bottom of the advert says 'L'eau, the charming new fragrance' this tells us that the scent will be sweet and delightful. 'New' also shows that its something different that audiences may not have seen before.